Lazy Susan

AI-generated reference clip

Turntable shot

The camera stays still while the product rotates on a turntable in front of it.

Camera Movement · Easy

Clear, appetising, complete: show every side of an object.

1Use a smooth (ideally motorised) turntable; light from one side for shape.

Product

Pastries, watches, cosmetics, sneakers.

Social / vertical

Loopable product reels.

Needs gear you don't own yet.

Best option

Tripod + a turntable (a cheap one works).

Product off-centre: it wobbles as it turns.

Shoot a perfect 360° loop of any object on a turntable.